Tech-driven Butternut Box eats its own dog food — raises $55.4M to scale-up

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Butternut Box, a London-based fresh pet food company with a tech-driven platform that delivers HelloFresh-style, catered dogfood, has actually raised $55.4 million (EUR47.2 million) in a funding round led by L Catterton, the consumer-focused personal equity company, and included involvement from White Star Capital, Five Seasons Ventures and Passion Capital. We covered their early funding round back in 2017.
Established in 2016, Butternut Box expenses itself as a “human-grade, fresh pet food business” with a “individualized dietary offering” driven by its own tech platform.
Jean-Philippe Barade, Partner, L Catterton Europe, and head of the companys London office, commented; “We have long been impressed by how Butternut Box has developed itself as the relied on brand of option in the UK amongst a faithful base of pet owners … Butternut Box continues to take advantage of its innovative digital platform to raise the bar in the growing animal food market.”
Led by Goldman Sachs alumni Kevin Glynn and David Nolan, the company says its exclusive algorithm determines how numerous calories each specific dog needs based upon age, weight, breed, activity levels, and body condition and then pre-portions this amount into everyday portions.
It also makes its own “natural” pet dog food, because studies reveal that canines fed a natural diet have a longer life capacity than those eaten industrial canned items– as much as 3 years, a very long time in dog years. Because British canine owners spend over ₤ 200 million in vets fees, overfeeding, and junk food is a key issue for owners.
Butternut Box is not alone, because they contending with Lilys Kitchen, Tails.com and Natural Instinct for this financially rewarding brand-new market.

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